DEGROWTH : The Much-Needed Trend

This piece is a collaboration between co-founders, Jackie Sewell and Rachael Brien, about the next step for the Fast Fashion industry: degrowth. The micro costs of cloth, of fast fashion, are well-documented and devastatingly wide-ranging. Fashion Revolution’s most recent report What Fuels Fashion? indicated that only two of the world’s 250 largest fashion brands disclose a commitment to degrowth. 

It highlighted that the industry today is “bloated with overproduction, overconsumption and waste”.The same report highlights that some studies suggest there is “enough clothing already in circulation to outfit the next six generations of people”. Degrowth is the only realistic option to minimise the damage the industry has already caused.

Jackie and Rachael, who are also mother and daughter, have come together to make this piece. Combining Jackie’s focus on plastic waste, and her use of plastic bags in her work, and Rachael’s preferred colour-way and abstract geometric style, this newly reconfigured bag branded with the logo ‘DEGROWTH’ seeks to highlight the need for this way of thinking to be the new ‘in’ thing.

With this proposed new mindset, the industry should be promoting re-using, repurposing and recreating clothing to reduce overall production once and for all.

@buy_the_kilo // www.buy-the-kilo.com

@jackiesewell_ // www.jackiesewell-artist.com